Websites for Personal Trainers and Fitness Professionals

You are used to pushing yourself. You’ve done the homework, passed the exams, been certified, defined your specialty, and now you’re looking to find clients. Or maybe you have a facility, and you want to expand that.

You need to get your message out there.

A website–especially one that adapts to fit multiple platforms (laptop, phone, tablet) integrated with the right Search Engine key words, and linked to an effective social media presence is one part of what you need next. Now to be clear–a website is a tool for your business. As a personal trainer or gym owner, you can use it in a variety of ways to list your services, reach out, and find potential customers.

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Let’s Go A Little Deeper

What can a Personal Trainer, Fitness Expert, or Gym Owner use a website for, specifically?

Summarize your services

One of the great strengths of a well-crafted website is that it is the one place where you can REALLY elaborate on every service that your business provides.


Post videos with tips on healthy diet, workouts, and other relevant information.


One great way to get the word out is to write articles on healthy choices and provide more detailed information about fitness.

Sync with Social Media

You’ve got thousands of followers on Twitter. But getting them to hire you as their personal trainer? That takes a longer-term strategy.

New Clients Contact You Directly

Have you ever gone on to Google and looked someone up so that you could go on their website and write to them directly? It’s good to have a place where people can find you.

Consistency is Key.

As trainer, you know this already. Every part of your strategy serves the goals you set. You can’t move forward without knowing where you are going. We can help:

  • Identify your business goals
  • Set marketing objectives
  • Identify customers
  • Research competition
  • Research opportunities
  • Choose social networks and tactics
  • Create a content strategy for all social media
Why every personal trainer should have a website >>
Case Study

Barre-Tique Fitness
Raise The Barre On Your Workout
Barre-Tique Fitness started out as a class at another gym. The woman who created this brand eventually grew it into its own business, opened her own facility, and kept going. Along the way, her website has also grown to what you see now.

Other Case Studies

For the record, the two cases below were NOT designed by Cactus Pants Web Design. Rather, we look at them for inspiration and admire the work that they have done.

Love, Sweat, and Fitness
Here’s a terrific example of a hard-working personal trainer who doesn’t believe in fad diets. She’s all about the work. And you can see it in her videos and on her very branded website.

LIFESTYLE VIDEO CASE STUDY – Something A Little Different… but also with the branding again
alpha m
Here’s a perfect example of a successful and well-produced video series. The host is charming, informative, clever, and wastes no time branding out his message. Granted, he is a bit different than your typical personal trainer. But there is something in his approach that might be suitable for you too.