The Book Doctors Interview Annik LaFarge on How to Be a More Effective Author Online.
Here’s a great article published on HUFFINGTON POST back in 2011. The Book Doctors interviewed expert Annik LaFarge. Annik is the author of The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or You Work With Pros. She also spent twenty-five years as an executive in the book publishing business, working at Random House, Simon & Schuster, Addison-Wesley, and Bloomsbury USA.
A few tidbits of interest:
ANNIK LAFARGE: Even in this age of social media, having a website is really, really important. A recent study by the Codex Group showed that that websites are one of the key ways people find out about books. Surprisingly, in terms of new book discovery, Facebook and Twitter are much less influential than author websites. Some of the reasons for this have to do with SEO (search engine optimization) and keywords. When you type in an author’s name, his/her website is first thing that comes up.
THE BOOK DOCTORS: What are the top mistakes authors make when designing their websites?
ANNIK LAFARGE: The biggest mistake I’ve seen is building a website and not using it. People get excited, build the engine and then let it just sit there. You need to have a plan for your website — a monthly and yearly plan: what sort of content will you launch with?
Interesting, right? Read the full ARTICLE HERE >>